Gnista

The next generation's spirits and red wines

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THE ORIGIN STORY

PARTY LIKE THERE’S A TOMORROW WITH THE AWARD-WINNING GNISTA RANGE

Gnista is the Swedes brand set to re-define what a spirit and red wine can be, as we’re entering a future where more people just want the taste, not the alcohol.

Quality is a top priority for the founder Erika, and so a natural starting point was the sensory requirements. “What’s the essence of a great cocktail or wine drinking moment, given that the buzz factor is removed?” She allowed herself not to be restricted to how things are usually done, nor what ingredients to use.

Gnista

It's important that the products are not imitations of existing alcoholic spirits or wines, since according to Erika, a de-alcoholised wine or "non alcoholic gin" will always be inferior copies to the alcoholic versions. And to her, what matters the most is that the results are liquids that actually do the job.

In 2019 the Gnista spirits were launched. They are made locally in Sweden, by hand and in small batches. Given the natural ingredients used, the character of each batch varies, why Master Blender Fredrik Beskow is crucial.

With the bartending crowd in unison praise, serving Gnista at bars like Atlas, Nomad and American Bar - the same line of thought was applied to red wine. And in 2022, Gnista Red French and Italian style was launched. They certainly don’t taste like wine. But consumers unite - Gnista Red works when you want a mouth filling red wine experience, where tannins, spice, earth and acidity align.

THE SECRET SAUCE

Secret Sauce

Gnista non alcoholic spirits are the only spirits that give you body and an intense complexity - they are just as nice served neat as as base for no/low cocktails. And the not-wines are their first of their kind - they don't taste like wine and they are not made through de-alcoholisation. But work for every occasion when you're after a red wine experience, just without the alcohol.